Using the modern web doesn't feel empowering. It feels immensely frustrating.
The web is barely usable without ad-blocking. Pages take an age to load and the content jumps around as more ads download and display. Also the ads are spying on you.
The entire JS ecosystem is dependency hell and sometimes you have to download massive JS files just to view a web page. The JS is probably also spying on you.
Worse still, JS is also probably why the Back button doesn't work properly on so many sites.
Adblockers.
Script Safe or related plugins.
Become a software developer and when your boss mentions Google Analytics, ask why it's a good idea to let your competition know what your customers are looking for.
And... a case study specifically about Google Analytics, and how it costs companies money by requiring them to spend extra in advertising in order to keep customer that they've already attracted...
@askans The problem is, as a user, there's not much you can do but use ad-block.
As a developer, the list of ways you can help are almost endless: don't fill your pages with ads, don't add tracking pixels or share buttons, don't use large JS frameworks or anything with lots of dependencies, don't unnecessarily interfere with the state of a webpage or navigation in JS, don't break the Back button for any reason, test it on multiple browsers, don't autoplay videos and just don't be evil.