@neilalexander Any recommendations then?
Adblockers.
Script Safe or related plugins.
Become a software developer and when your boss mentions Google Analytics, ask why it's a good idea to let your competition know what your customers are looking for.
And... a case study specifically about Google Analytics, and how it costs companies money by requiring them to spend extra in advertising in order to keep customer that they've already attracted...
@askans The problem is, as a user, there's not much you can do but use ad-block.
As a developer, the list of ways you can help are almost endless: don't fill your pages with ads, don't add tracking pixels or share buttons, don't use large JS frameworks or anything with lots of dependencies, don't unnecessarily interfere with the state of a webpage or navigation in JS, don't break the Back button for any reason, test it on multiple browsers, don't autoplay videos and just don't be evil.